3D Investing in Practice: Momo Medical

The pressure on elderly care is increasing. The number of older people is growing, while healthcare providers are finding it increasingly difficult to recruit and retain sufficient staff. Momo Medical offers a solution to this challenge. Using smart sensors, caregivers gain better insight into what is happening in residents' rooms without disturbing them unnecessarily. As a result, the solution contributes to better care, lower workloads and a more effective deployment of healthcare staff.

Technology that supports caregivers 

In many care institutions, healthcare professionals regularly visit residents' rooms to check on their well-being, including during the night. This takes up a significant amount of staff time and can disrupt residents' sleep. Momo Medical developed the Momo BedSense, a smart sensor that is placed underneath the mattress. The sensor records, for example, whether someone is asleep, awake or has gotten out of bed.

Through the Momo App, care staff can see where their attention is most needed at any given moment. Artificial intelligence supports staff in interpreting the available information. As a result, employees need to carry out fewer unnecessary checks and can spend more time with residents who genuinely require care. Residents benefit from greater peace and quiet, more privacy and a more natural day-and-night rhythm.

The 3D trade-off: return, risk and sustainability 

What makes this investment unique is that return, risk and sustainability reinforce one another. The social impact is clearly visible. By supporting healthcare professionals with this innovation, Momo Medical helps reduce the pressure on elderly care. In addition, the solution contributes to the quality of care and the well-being of residents.

The financial return is also directly linked to this impact. Care organisations can deploy their staff more effectively, creating a clear business case for adopting the solution. Precisely because the technology creates value for healthcare providers, it enables a healthy and scalable business model.

The main risk lies in adoption. Innovation in healthcare is complex. Not only does the technology need to work well, but healthcare professionals and organisations must also be willing to change the way they work.

That is why, before making an investment, NLHealth assesses not only the innovation itself but also the extent to which healthcare organisations are willing to adopt and use the solution. The team speaks with healthcare providers, staff and other stakeholders across the sector to test whether a solution works in practice. It is precisely this combination of healthcare expertise and investment experience that helps identify opportunities that might be less visible in a traditional investment analysis.

Working together to accelerate growth 
When PGGM invested through NLHealth, Momo Medical was already active in several healthcare organisations. There was not only a promising innovation, but also demonstrable demand from the sector.

In addition, Momo Medical benefits from the network surrounding NLHealth. As an engaged shareholder, PGGM supports the company not only with capital, but also with knowledge, relationships and experience. Regular discussions with management and other portfolio companies help accelerate further growth and professionalisation. Since the investment, the number of installed beds has grown significantly and the company has further expanded its activities.

What this case shows about 3D investing 

Momo Medical demonstrates how 3D investing works in practice. Not by weighing return, risk and sustainability separately, but by seeking solutions in which these three dimensions reinforce one another.

The investment contributes to better care, greater peace and privacy for residents, and lower workloads for healthcare professionals, while also offering an attractive financial outlook and a scalable business model. Momo Medical is therefore an example of how PGGM invests in innovations that create both social and financial value.