Your communication starts with your ambitions. These are always central to our work. By asking questions and listening carefully, we formulate your objectives precisely as the basis for good, professional marketing and communications advice. You profit from our years of experience as communications adviser to various pension funds.
We have already won a number of NPN communications awards for our clients. As recently as 2012 for the successful ‘Dit vind ik’ [This is what I think] campaign for PFZW. The participants of PFZW could indicate online what they thought of the new pension contract. After we explained this complex material well and in simple terms, the participants of PFZW had a better understanding of the choices that could be made.
We are aware of the legislation and regulations and understand the language of your participants and that of the policy makers in The Hague. Furthermore we have a large network that we are happy to use to promote your interests.
We serve all kinds of pension funds: professional, sectoral and company pension funds, but also defined benefit and defined contribution schemes. Regardless of the branch of industry.
Your target groups
No matter the form of communication, we take your target groups into account: your participants, the employers and the board of trustees. They are central in this process. The communications that we provide from your brand are focused on what they want to know from you. We use the right tone and choose the medium that best ties in with their perception of their environment, with the aim of increasing pension awareness. That is important in the turbulent times in which the pension world finds itself at the moment.
Every pension fund has its own character: its own way of communicating, its own identity. We are conscious of that. That is why we communicate in your voice and with attention to the standards and values implied by that. Your unique character is always preserved.
Pension funds have frequently been under fire for some time now. Your reputation as a fund may indeed be at stake.